Zero Negative Foundation
BACKGROUND
I had the incredible opportunity to work on website design, Klaviyo email and sms marketing, and brand support with The Zero Negative Foundation, an innovative and heartfelt nonprofit with a clear mission: to provide love, support, and specially curated tote bags to breast cancer patients, empowering them to embrace and receive the care and compassion they deserve throughout their healing journey. Collaborating with Jenn is an inspiring experience, as we strive to create a digital platform that truly embodies her unique aesthetic and important message. Jenn is a cancer survivor, and her journey is a testament to her strength and resilience. I first met Jenn in 2002, well before her Stage 4 breast cancer diagnosis. Despite the challenges she faced, Jenn's optimistic, kind, joyful, and generous spirit shone through every interaction. Her unwavering positivity and determination undoubtedly played a significant role in her victory over cancer. Working with Jenn is a privilege, and I am grateful to continue to play a part in growing her vision.
Thank you to everyone at The Zero Negative Foundation for trusting me with bringing your vision to life online, and the incredibly talented Angela from Saffron Avenue for designing the gorgeous Zero Negative branding!
The carefully considered navigation menu and featured image of all the product types. Zero Negative’s in-house photographer captured effervescent imagery to showcase the brand’s products and story.
ROLE
WEBSITE DESIGN
BRANDING SUPPORT
KLAYVIO EMAIL & SMS MARKETING
EMAIL, BLOG & ECOMMERCE MANAGEMENT
