Pretty Flower Farm
PROJECT DETAILS
I have had the honor of working with Zhanna Andreyanov, the passionate and inspiring owner of Pretty Flower Farm, since 2021. Zhanna envisioned a website that would not only showcase the breathtaking flowers she grows but also reflect the warmth, elegance, and incredible dedication she brings to every aspect of her life and business.
Zhanna is one of the kindest, most hardworking people I know. A devoted wife, mother of 10, and cherished member of her community, she approaches everything she does with grace, attention to detail, and love. Over the past six years, she has poured her heart into building Pretty Flower Farm into the thriving, beloved business it is today, always with her clients at the center of her efforts.
When Zhanna was ready to elevate her brand and launch an online shop, we collaborated with Angela Shaffer from Saffron Avenue to craft a professional and romantic brand identity. The result featured a brand and website with immersive imagery, hand-lettered typography, and a palette of fresh, natural greens—inviting visitors to step into the enchanting world of Pretty Flower Farm.
To better serve her growing customer base, we added a second website, PFF Wholesale (pffwholesale.com), specifically for her wholesale clients. This dedicated platform simplifies the ordering process for florists and other industry professionals while maintaining the same clean and elegant aesthetic of the Pretty Flower Farm brand.
We integrated Klaviyo for email and SMS marketing across both platforms. With Klaviyo’s powerful tools, Zhanna shares timely updates about seasonal product availability, behind-the-scenes farm stories, and tailored communications for her retail and wholesale audiences—all with her signature warmth and attention to detail.
As Pretty Flower Farm continues to flourish, Zhanna is expanding her offerings both online and in person. Visitors can explore The Flower Shed, her delightful shoppe on the farm, and discover her ever-growing collection of peonies—available as roots and as cut flowers each May and June.
The result is a digital presence that embodies Pretty Flower Farm’s mission: "To create a warm and welcoming community through flowers. To offer a magical floral experience in person or virtually and to produce exquisite, hand-grown flowers. To provide inspiration, stellar service, sustainable farming, warmth, and lots of smiles."
Zhanna, thank you for trusting me with your vision and for being such a joy to work with. I’m constantly in awe of all that you do and am so grateful for our friendship. I can’t wait to see what’s next for Pretty Flower Farm as you continue to grow and inspire!
ROLE
WEBSITE DESIGN
BRAND CONSULTING
KLAYVIO EMAIL & SMS MARKETING
BUSINESS SUPPORT
ONLINE STRATEGY SESSIONS
FOCUSED IN-PERSON PROJECTS
