The Greenwich Home

SHOPIFY
Written By Jill Gaynor Design

PROJECT SCOPE

Timeless, serene, and inspired by a life lived in the garden. This is the essence of The Greenwich Home. Led by Master Gardener Alexandra Friedman, the fully custom Shopify website was designed to reflect her calm, elegant approach to garden-inspired living. Soft neutrals, natural textures, and Saffron Avenue’s thoughtful branding create a gentle visual rhythm that feels both peaceful and luxurious. The design is editorial in tone, with spacious layouts, refined typography, and lifestyle imagery that invites visitors into Alexandra’s world.

The site was built to support the many layers of her business while keeping the experience simple and intuitive for customers. Garden consulting, landscape design support, seasonal porch pickups, coaching sessions, educational resources, and a curated shop all live within a structure that feels clear and beautifully organized. Visitors can browse her garden aesthetic, learn from her expertise, or book a service in a digital environment that feels warm, welcoming, and easy to navigate on every device.

The result is a polished and deeply personal online home that reflects the serenity and sophistication of The Greenwich Home, while offering the flexibility Alexandra needs as her offerings continue to evolve.

ROLE

  • SHOPIFY CUSTOM DESIGN & BUILD

  • KLAVIYO EMAIL SETUP

  • PRODUCT ARCHITECTURE

  • BRAND CONSULTING

  • SERVICE LAYOUT & UX FLOW

  • CONSULTING & ONGOING BUSINESS SUPPORT

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Jill Gaynor Design http://www.jillgaynordesign.com
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